GTA 6: Who is Boobie Ike, this new character in Grand Theft Auto VI?

In Grand Theft Auto VI, Vice City is more than just a backdrop: it's a city that breathes, lives, and burns. And no one embodies it better than Boobie Ike. With the reveal of his character profile, we finally learn who stands behind this key figure of Leonida's criminal scene, a man who has Vice City in his veins.

Always impeccable, with sharp eyes and a sly grin, Boobie Ike is not just a street survivor: he's a visionary. While others have merely carved out a niche, he has built an empire. A true network combining clubs, real estate, and music production. Whatever he touches, he transforms. And even though his business often flirts with the red line, his rise commands respect. He is both respected, feared… and imitated.

At the heart of his empire is the night. His club is always packed. The lights, the clinking glasses, the bass vibrating the walls: that's his playground. But behind the glitter, everything is calculated. Every dollar that comes in fuels his other projects. His new baby, Only Raw Records, is more than a label: it's his next big conquest. With Dre’Quan Priest, a young music prodigy, Boobie wants to leave a mark on Vice City with a hit that will shake the walls... and assert his dominance in ways other than through weapons.

But don’t be fooled. Behind the impeccably dressed businessman lies a perfectionist who misses nothing. Nothing is left to chance, and certainly not to improvisation. Whether it's a track or a deal, everything has to be perfect. That’s what makes him a demanding boss, but also a role model for an entire generation that dreams of turning the streets into business.

Boobie Ike is not just a secondary character or a name on a contact list. He is a pillar. He is the bridge between the pavement and the glitter, between the illegal and the successful. A man who has tamed his past to better control his future. His character profile calls him the "Jack of Hearts" – and it's true that he always has a card up his sleeve to turn the tables. He commands respect, plays with the rules, and knows when to strike to change everything.