MLBB MSC 2025 shattered records, redefining global esports viewership

The MLBB Mid Season Cup 2025, held from July 10 to August 2 in Riyadh as part of the Esports World Cup, rewrote the esports viewership record books. It reached a staggering 3.07 million peak viewers, the highest in Esports World Cup history. 

Throughout its 84-hour broadcast, the event amassed over 50 million total hours watched, a 73% jump compared to last year and averaged nearly 600,000 viewers. 

A standout moment was the quarterfinal clash between RRQ Hoshi and Selangor Red Giants, which alone drew that record-breaking peak. The Grand Final, though still commanding a significant audience, ranked as the fourth most-watched match of the tournament. 

Another notable factor was the enormous boost from TikTok. Its livestreams alone delivered 1.3 million peak viewers, signaling a major shift toward non-traditional streaming platforms. 

These figures underscore how MSC 2025 not only dominated the regional scene but also underscored MLBB’s ability to captivate a global audience through compelling matches and innovative platform reach.